{"id":1608,"date":"2023-10-17T12:21:00","date_gmt":"2023-10-17T12:21:00","guid":{"rendered":"https:\/\/inlitas.org\/?p=1608"},"modified":"2024-02-13T14:43:08","modified_gmt":"2024-02-13T14:43:08","slug":"who-are-physicians-talking-to-on-social-media-data-literacy-and-visual-literacy-of-the-assumed-audiences-of-covid-19-vaccination-posts","status":"publish","type":"post","link":"https:\/\/inlitas.org\/fr\/who-are-physicians-talking-to-on-social-media-data-literacy-and-visual-literacy-of-the-assumed-audiences-of-covid-19-vaccination-posts\/","title":{"rendered":"\u00c0 qui les m\u00e9decins s'adressent ils sur les m\u00e9dias sociaux ? Litt\u00e9ratie des donn\u00e9es et litt\u00e9ratie visuelle du ou des publics pr\u00e9sum\u00e9s des messages sur la vaccination COVID-19"},"content":{"rendered":"<p><strong>Objectifs<\/strong><\/p>\n\n\n\n<p>La pr\u00e9sentation se concentrera sur les r\u00e9sultats partiels d'un projet sur l'efficacit\u00e9 des messages publi\u00e9s sur les m\u00e9dias sociaux par des experts m\u00e9dicaux pour encourager les gens \u00e0 se faire vacciner contre le COVID-19, que j'ai men\u00e9 dans le cadre de la subvention \"New Ideas\", n\u00b0 622-62\/2021, financ\u00e9e par l'Universit\u00e9 de Varsovie. Dans cette pr\u00e9sentation, je montrerai comment les auteurs des messages ont utilis\u00e9 des donn\u00e9es scientifiques pour pr\u00e9senter des visualisations et citer les sources d'information qu'ils ont utilis\u00e9es. J'ai effectu\u00e9 une analyse quantitative et qualitative du mat\u00e9riel et les r\u00e9sultats sont discut\u00e9s dans la perspective des dimensions de la culture des donn\u00e9es et de la culture visuelle du public suppos\u00e9. La ma\u00eetrise des donn\u00e9es est d\u00e9finie comme \"un ensemble de comp\u00e9tences li\u00e9es \u00e0 l'acquisition, l'\u00e9valuation, la manipulation, l'analyse et l'interpr\u00e9tation des donn\u00e9es\" (Prado &amp; Marzal, 2013, p. 124), tandis que la \"ma\u00eetrise des images\" est \"un ensemble de capacit\u00e9s qui permet \u00e0 un individu de trouver, d'interpr\u00e9ter, d'\u00e9valuer, d'utiliser et de cr\u00e9er efficacement des images et des supports visuels\" (ACRL 2022).<\/p>\n\n\n\n<p><strong>M\u00e9thodologie<\/strong><\/p>\n\n\n\n<p>Le projet a impliqu\u00e9 la triangulation des m\u00e9thodes de recherche et a \u00e9t\u00e9 mis en \u0153uvre en trois \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cartographie des experts (m\u00e9decins) actifs sur les r\u00e9seaux sociaux et agr\u00e9gation de leurs messages sur les vaccinations ;<\/li>\n\n\n\n<li>Analyse et typologie des messages en termes de contenu et de forme ; et,<\/li>\n\n\n\n<li>Exp\u00e9riences utilisant des enqu\u00eates, des mesures de suivi des yeux et des visages.<\/li>\n<\/ol>\n\n\n\n<p>Ma pr\u00e9sentation se concentrera sur les r\u00e9sultats partiels des \u00e9tapes 1 et 2. Ainsi, je r\u00e9pondrai \u00e0 la question 1. Comment sont structur\u00e9s, en termes de forme et de contenu, les messages des m\u00e9decins sur la vaccination contre le COVID-19 dans les m\u00e9dias sociaux ? La s\u00e9lection de l'\u00e9chantillon s'est faite \u00e0 dessein : j'ai s\u00e9lectionn\u00e9 des posts en polonais de m\u00e9decins en 2021 sur Facebook, Instagram et Twitter contenant le terme cl\u00e9 \" vaccination \" ou \" vaccin \" utilis\u00e9 dans le contexte du COVID-19. Suivant ces crit\u00e8res, l'\u00e9chantillon \u00e9tait compos\u00e9 de 220 posts de 49 m\u00e9decins.<\/p>\n\n\n\n<p>J'ai examin\u00e9 les messages collect\u00e9s en utilisant une technique d'analyse de contenu avec des \u00e9l\u00e9ments d'analyse narrative et rh\u00e9torique dans un livre de codes de 53 cat\u00e9gories. Au cours de ma pr\u00e9sentation, je montrerai les r\u00e9sultats obtenus pour les cat\u00e9gories suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les \u00e9l\u00e9ments visuels inclus dans les messages (photos, infographies, vid\u00e9os, m\u00e8mes et autres) ;<\/li>\n\n\n\n<li>les donn\u00e9es cit\u00e9es et leur(s) source(s) ;<\/li>\n\n\n\n<li>les d\u00e9clarations cit\u00e9es et leur(s) source(s),<\/li>\n\n\n\n<li>les profils li\u00e9s ; et<\/li>\n\n\n\n<li>liens externes.<\/li>\n<\/ul>\n\n\n\n<p><strong>R\u00e9sultats<\/strong><br>L'\u00e9tude a permis de tirer des conclusions, dans une certaine mesure, concernant l'audience pr\u00e9vue des contenus de sant\u00e9 sur les m\u00e9dias sociaux en Pologne. J'ai utilis\u00e9 l'analyse des donn\u00e9es collect\u00e9es, juxtapos\u00e9es \u00e0 la litt\u00e9rature, pour d\u00e9terminer le niveau de culture num\u00e9rique que le public devrait \u00eatre capable de trouver, de d\u00e9coder correctement et d'interpr\u00e9ter. En particulier, j'ai d\u00e9fini les dimensions de la culture num\u00e9rique comme englobant la culture visuelle et la culture des donn\u00e9es.<\/p>\n\n\n\n<p><strong>R\u00e9f\u00e9rences<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Association of College &amp; Research Libraries. (2022). The framework for visual literacy in higher education approved by the ACRL Board of Directors. Retrieved January 20, 2023, from https:\/\/www.ala.org\/acrl\/sites\/ala.org.acrl\/files\/content\/standards\/Framework_Companion_Visual_Literacy.pdf<\/li>\n\n\n\n<li>Calzada-Prado, F. J., &amp; Marzal, M.A. (2013). Incorporating data literacy into information literacy programs: core competencies and contents. Libri, 63(2), 123\u2013134.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\"><strong>Karolina Brylska<\/strong><br><em>Universit\u00e9 de Varsovie, Pologne<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Objectives The presentation will focus on the partial results of a project on the effectiveness of social media (SM) posts by medical experts to encourage people to be vaccinated against COVID-19 that I conducted within the \u201cNew Ideas\u201d grant, no. 622-62\/2021, financed by the University of Warsaw. In this presentation I will demonstrate how the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[40,54,53,70],"class_list":["post-1608","post","type-post","status-publish","format-standard","hentry","category-ecil-2023","tag-data-literacy","tag-ecil2023","tag-european-conference-on-information-literacy","tag-visual-literacy"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"InLitAs","author_link":"https:\/\/inlitas.org\/fr\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Objectives The presentation will focus on the partial results of a project on the effectiveness of social media (SM) posts by medical experts to encourage people to be vaccinated against COVID-19 that I conducted within the \u201cNew Ideas\u201d grant, no. 622-62\/2021, financed by the University of Warsaw. In this presentation I will demonstrate how the\u2026","_links":{"self":[{"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/posts\/1608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":1,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":1609,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/posts\/1608\/revisions\/1609"}],"wp:attachment":[{"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inlitas.org\/fr\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}